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The Social Death of Things? Minimalism as an alternative lifestyle
Brunerová, Aneta ; Zandlová, Markéta (advisor) ; Abu Ghosh, Yasar (referee)
The popularity of the minimalist lifestyle has been growing rapidly since 2008, especially in the American context. In recent years, this phenomenon has also been noticeable in the Czech Republic, manifesting itself in a critical revision of consumer society, to which it responds and defines itself in new forms of (anti)consumption. This thesis aims to examine minimalist consumption practices and to analyse minimalism mainly through the lens of material culture studies. With the help of ethnographic practices, I focus on selected aspects of the minimalist lifestyle, including its connection to environmental and anti-consumerist attitudes, attitudes towards material objects as such, or the position of minimalist actors in the social field. Keywords: ethnography, minimalism, material culture, consumer practices, consumer society
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Changes in everyday life, in connection with changes of military airport "Korea"
Kovanda, Damián ; Grygar, Jakub (advisor) ; Tesařová, Šárka (referee)
1 Annotation: The aim of this bachelor thesis is to find out, how has changed the daily life of the former employees of the Žatec military airport, called "Korea". The thesis focuses on the testimonies and changes in the interpretations of the livelihood of the former Žatec "Korea" Airport employees in the context of the changes that have affected the airport building. The thesis also follows the life strategies and coping ways, which did these people had at their disposal, in order to acclimatize to a new way of life and in shaping of their new life path. The scope of the thesis is also extended by the summary of how does the daily life of the former employees from this airport in the Žatec region looks like today. Research of everyday life, which I cocnlude during this work, arise from theoretical concepts of phenomenological sociology, presented by Alfred Schütz. I examine everyday life in this region through extension of this concept by elements of material culture, colective memory and social identity. Everyday life changes are observed through interview with informants, but also through analysis of Žatec weekly press. The conclusions of this thesis submits, what are the changes that happened to the everyday life around "Korea" Airport. These changes are explained by interpretations of informants, but...
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Fashion, Originality and Style: an Ethnographic Probe into a Fashion Atelier
Oulová, Jana ; Halbich, Marek (advisor) ; Josephy, Michal (referee)
The thesis "Fashion, Originality and Style: an Ethnographic Probe into a Fashion Atelier" deals with the phenomenon of fashion from the perspective of anthropology and sociology. It's based on the key theoretical approaches that view fashion as a marker of class and competition of wealth, but also as an expression of one's individuality. The thesis also pays attention to the connections between fashion and cultural environment, and the analysis of fashion in the contexts of material culture studies and the shifting perception of the fashion designer and his work. The work on this thesis also included a field research in the fashion atelier of Ivana Follová, a Czech fashion designer. In the course of several months, the daily operations of the atelier were observed together with the influences affecting the production of fashion goods, and the making of designs. Attention was also paid to the regular customers who frequent the fashion atelier and use its services. The research combined collecting data from participant observations and half-structured interviews. The aim of the study was to find out what principles the fashion industry is based on with a special focus on tailor-made fashion, but also to describe the customers of the atelier and their motives for the need of fashion products.
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Pre-loved: vintage shops as an alternative to fast fashion
Borisova, Varvara ; Abu Ghosh, Yasar (advisor) ; Sosna, Daniel (referee)
"Pre-loved: vintage shops as an alternative to fast fashion" Mgr. Varvara Borisova Supervisor: Mgr. Yasar Abu Ghosh, Ph.D. Abstract Thrifting has long been perceived as a matter of nonconformists, eccentric artists, and people with limited budgets. However, the consumerist philosophy of so-called fast fashion which is driven by the ever-changing trends and the impact of the fashion industry on environment and global labor market has become a reason for many customers to find a greener and more ethical way to supply their wardrobes. While some of us gave up shopping at all, fashion gurus turned their attention to secondhand clothes: thrift shops changed to vintage boutiques and used garments became known as "pre-loved". This thesis aims to analyze practices which owners of Czech secondhand and vintage shops use to create value, understand the obsession by things from the 20th century and focus on the role of such stores in the development of sustainable fashion in the Czech Republic. Key words: vintage, thrift, theory of value, fast fashion, nostalgia, sustainability, material culture
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Changes in everyday life, in connection with changes of military airport "Korea"
Kovanda, Damián ; Grygar, Jakub (advisor) ; Tesařová, Šárka (referee)
1 Annotation: The aim of this bachelor thesis is to find out, how has changed the daily life of the former employees of the Žatec military airport, called "Korea". The thesis focuses on the testimonies and changes in the interpretations of the livelihood of the former Žatec "Korea" Airport employees in the context of the changes that have affected the airport building. The thesis also follows the life strategies and coping ways, which did these people had at their disposal, in order to acclimatize to a new way of life and in shaping of their new life path. The scope of the thesis is also extended by the summary of how does the daily life of the former employees from this airport in the Žatec region looks like today. Research of everyday life, which I cocnlude during this work, arise from theoretical concepts of phenomenological sociology, presented by Alfred Schütz. I examine everyday life in this region through extension of this concept by elements of material culture, colective memory and social identity. Everyday life changes are observed through interview with informants, but also through analysis of Žatec weekly press. The conclusions of this thesis submits, what are the changes that happened to the everyday life around "Korea" Airport. These changes are explained by interpretations of informants, but...
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Comodification of Childhood
Bystřická, Ivana ; Ezzeddine, Petra (advisor) ; Bittnerová, Dana (referee)
This essay concerns with ways in which is childhood in the relatively small and isolated village commodificated. The research focuses on the way how do local women during pregnancy and in the period after the birth make a layette for their infants. It explores which objects or attitudes are for these women during making the layette important and how these things later enter the interaction of local inhabitans. It shows, that objects socially work mainly on three degrees: during negotiating of own social status, dignity and during the manifestation of love, in the sense of care and concern. Objects are not only the way how to confirm or improve one's social position, but it is also a public manifestation of love. The essay later explores ways, how these factors work in a social life of the village and also the role, which objects play in this proces.
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